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Google’s New Caffeine Search Engine Underscores Importance of Content...
Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week (publicly available at...
View ArticleThree Powerful Ways to Drive B2B Lead Conversions
White Papers Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day. Just as every patient...
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Competitive Advantages of Online Video for B2B Marketers
There is no denying that video is taking over the Internet. In recent years, marketers across the globe have discovered creative ways to promote their brands through visual media. One by one, skeptics...
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How Sexism Increased Sales for Yorkie
While walking through my local international market at lunch, I stumbled upon one of the candy bars I grew up with in England – the Yorkie. Unlike most other candy bars, the Yorkie’s advertising slogan...
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How Evidence-Oriented Consumers Have Reshaped the Buying Cycle
From Google As evidence-based marketers, we are constantly testing the most profitable ways to engage consumers. But consumers themselves are becoming more educated and demanding more evidence before...
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5 Mobile Marketing Tips for Your Business and Productivity Apps
A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with...
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